Toronto '09 Winners

LILI & PIERROT

Best of Festival: LILI and PIERROT

by Cecile Vuaillat

This year's top honour was awarded to Cecile Vuaillat for the raucous adventure, LILI AND PIERROT.

POTHOLES

Made-for-Mobile Challenge: POTHOLES

by Maya Bankovic

Winning the inaugural Toronto Made-for-Mobile Challenge, local director/cinematographer Maya Bankovic took home a cheque for $2,500, generously donated by the City of Toronto. Her beautifully nostalgic piece, POTHOLES beat out runner-up Ben Murray's CHASEISM.

SMILE

Excellence in Animation: SMILE

by Christos Tsirbas

The award for excellence in Animation was received by Toronto filmmaker, and previous Mobifest award-winner, Christos Tsirbas, for his upbeat time-lapse, SMILE (Canada)

TWINS

Special Jury Prize: TWINS

by Peter Vadocz

the Special Jury Prize was captured by director Peter Vadocz for the compelling and poignant, TWINS

CELL PHONE MEMORIES

Shot on Mobile: CELL PHONE MEMORIES

by Leandro Martins and Marcio Soares

The unique Shot on Mobile award went to co-creators Leandro Martins and Marcio Soares for their telling day-in-the-life piece, CELL PHONE MEMORIES

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Mobile News

Shazam & Dockers Make TV A...

7 February 2010, 4:33 pm

Music recognition company Shazam has teamed up with Dockers, the casual men’s wear brand from Levi to pioneer an innovative new type of consumer engagement ad to air during the US Superbowl game. Consumers can use Shazam to “tag” the music in the ad, and thereby gain access to...

Google Adds Location To Mobile Search

7 February 2010, 1:30 pm

Continuing their focus on becoming a leading mobile advertising company, Google has announced a new mobile search feature that let’s consumers use their current location as part of the search query. For consumers with iPhones and Android phones, Google can now add a location based filter...

“Orange Shots”: Mobile Marketing For...

4 February 2010, 1:27 pm

Mobile operator Orange UK has launched a new advertising program called Orange Shots, which lets advertisers communicate directly with Orange subscribers using mobile messaging. This service is the first result of the partnership between Orange and Blyk. The full service includes consulting...

GSMA’s Mobile Media Metrics Goes Live

4 February 2010, 11:02 am

Two years ago it was announced as a concept, but now it is going live. The GSMA, in partnership with the top 5 UK mobile operators - O2, Vodafone, Orange, T-Mobile and 3UK - has announced the official launch of Mobile Media Metrics (MMM), a census-level solution for mobile media...

App Planet: The Centre Of The Apps Universe

4 February 2010, 4:28 am

The App Planet is shaping up to be one of the highlights of this year’s GSMA Mobile World Congress in Barcelona. Billed as an “event within an event”, the App Planet is setup to let all MWC attendees learn more about this important and rapidly evolving mobile phenomenon. ...

Greystripe Makes CPA Offer To Developers:...

3 February 2010, 8:22 am

CPA - Cost Per Action - is a relatively new type of ad pricing that is starting to make some headway in the mobile world. In CPA, there is no risk for the advertiser, as they only pay when a consumer completes an agreed transaction. Recently Greystripe ran a special CPA ad program for mobile...

Market Map Of The Wireless Broadband...

1 February 2010, 1:14 am

FirstPartner, a UK based research agency has released a very interesting “map” of the Wireless Broadband industry. The map provides a overview of the market for how broadband is delivered over wireless networks, and is a good resource for anyone who is interested in how mobile is...