Thu, Dec 4th 2008, 09:16

Mobifest and EcoFact's Michael Evask




Michael Evask joined Mobifest at our office, this week for a visit and some good ol' fashioned networking.

As we walked around and schmoozed with some of the tennants in our Eco friendly pad, the Centre For Social Innovation, Michael shared how he came up with the first EcoFact. Turns out he was on vacation, driving along the beach, when he heard a radio DJ say that the average American uses 6 napkins a day. He couldn't believe it, 6 napkins times 300 million people meant that 1.8 billion napkins were being used every single day. Wow, that's a lot of napkins. Using his production company's resources, he created the very first Ecofact and now has 6 more in post production.

Now, Michael is looking for a way to keep EcoFact going and growing... Good Luck Michael!

By Christina